JICA and Jordanian Inbound Tourism Association Forge Tourism Partnership in Petra

Amman, Jordan – September 27, 2023

In a landmark development for Jordan’s tourism industry, the Jordanian Inbound Tourism Association (JITA) and the Japan International Cooperation Agency (JICA) have inked a strategic cooperation agreement. The pact is geared towards organizing captivating local and international excursions to explore the enchanting tourist attractions meticulously developed by the Japanese agency within the Petra Development Zone.

In a press statement issued by the association, the primary objective of this collaboration, signed at JITA’s headquarters, is to fortify the bonds between Japan and Jordan in the realm of tourism.

Awni Kawar, Vice President of JITA, expressed his enthusiasm, stating, “This agreement opens up an exclusive opportunity for tourists to immerse themselves in the wonders created by JICA in our region. These journeys promise to deliver unforgettable experiences, further cementing Jordan’s reputation as an exceptional tourist haven.”

This agreement underscores the unwavering commitment of both JICA and JITA to bolster the inbound tourism sector, with a specific focus on the Petra region. The partnership aims to extend support to local communities in the Petra region while fostering sustainable tourism practices.

A representative from the JICA project expressed their gratitude, saying, “We are deeply appreciative of this collaborative venture with the Jordanian Inbound Tourism Association. We eagerly anticipate the deepening cultural exchanges between our two nations and the spotlighting of the rich heritage and culture within the Petra Development Area.”

This alliance between JICA and JITA promises to bring forth exciting new tourism prospects for Jordan, attracting travelers from far and wide to explore the wonders of Petra’s Development Zone